Information
The Battle
The Battle
UPC is organising the student competition The Battle in close cooperation with the Hogeschool van Amsterdam and the Hogeschool InHolland. The Battle intends to let students of both schools compete with each other on the development of an exciting and innovative TV format. This format should give us a glimpse of how TV will develop in the future. The two best teams will present their idea during the World IT congress WCIT in May 2010, where the audience will decide upon a winner. The winning team will be invited to perform at PICNIC as well.
UPC
UPC Nederland is a leading cable and media company in the area of television, broadband internet and digital telephony services. UPC offers two million clients in the Netherlands access to the world of television. Of those two million, 751,400 clients chose for digital television, 741,700 chose for broadband internet and 623,100 for digital telephony as well (numbers as per 31 December 2009). The company is driven by the vision that everyone, no matter their knowledge nor skills, should have access to the amazing yet complex digital world. UPC Nederland is part of the international operating cable and media Group Liberty Global.
UPC Nederland is proud to be hosting The Battle. UPC hopes to stimulate new inspiring TV ideas and concepts and create an outlook on the 'next generation' television format.
NOS
NOS is the Dutch Public Broadcaster responsible for delivering News, Sports and events such as the soccer World Championship and the National Elections. The content is delivered via Radio, TV and the Internet. Besides broadcasting via the traditional mass media channels, NOS explores the opportunities offered by emerging platforms, such as Mobile, Game consoles and Internet Connected TVs. NOS has a pioneering role in discovering what for and how new platforms are best used. The expertise and knowledge gained by the previous experiments are shared with other broadcasters to spark creative innovation and development of new services a headstart. NOS is part of the jury during The Battle and thereby hopes to stimulate creativity and innovation of the participants by sharing insights.
Hogeschool InHolland
The future of TV is still unknown, but it will be different from what we know today. For INHolland University this battle is a chance to develop and apply knowledge in this area. Actually there are only winners in this battle! Everyone involved will discover new insights, broaden their view on how we will consume media. The combination of theory and practice is a way of working in which INHolland has much experience within GNR8 Haarlem & Amsterdam (innovation labs).
Hogeschool van Amsterdam
The best way to predict the future, is to help shape it ourselves. Interactive media students from the Hogeschool van Amsterdam are trained to do just that. Mostly focusing on online concepts, this battle is a great opportunity to apply their creative knowledge on interaction, on the offline world. Combining exiting and new elements, online and offline, they will shape the future of interactive television and come up with innovating and inspiring concepts.
